MKTC 1000 - Principles of Marketing
3 Credits
Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, andlobal factors affecting product and services, pricing, promotion, personnel, and distribution decisions.
Learning Outcomes
Explain fully the marketing mix and promotional mix components. Create a comprehensive marketing plan using the marketing mix and basic business and marketing concepts. Analyze secondary and primary research outcomes for decision-making in a marketing plan. Describe the importance of global marketing and the role of regulations, ethics, and social responsibility in business. Apply concepts, processes, and factors affecting market segmentation, target marketing, consumer behavior, organizational decision-making, and the Ps of marketing, including: Product, Price, Place, Promotion, and People. Assess marketing effectiveness for measuring marketing strategies in a marketing plan.
|
