MKTC 2507 - Digital Media Tools
3 Credits
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools.
Learning Outcomes
Explain the new rules and perspectives of online tools, while explaining how to adapt to the ever-changing environment of digital platform changes. Describe the fundamentals and vital concepts of online marketing communication to reach digital marketing objectives. Evaluate performance of digital marketing objectives through engagement metrics and digital consumer analytic tools and techniques. Apply digital marketing platform knowledge to create business online presence through various online platform. Analyze current digital marketing approaches and media platforms for reaching a target audience. Evaluate digital strategies to improve measuring and improving digital media effectiveness.
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