MKTC 2515 - Digital SEM and Analytics
3 Credits
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysisand reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures.
Learning Outcomes
Perform a basic online audit of a website to analyze for ease of website navigation, keyword planning, link building, and overall website optimization. Create organic content using SEO strategies to increase search engine rankings. Apply SEO and SEM techniques to increase targeted traffic, engagement, and listening. Assess digital analytics for research of online consumer behavior, keyword planning, website usability. Explain the terms search engines, SEO, and SEM. Examine concepts of digital analytics and research to develop digital strategies to increase search engine rankings.
|
