MKTC 2520 - Video Content for Marketers
2 Credits
Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO.
Learning Outcomes
Use video camera equipment, audio equipment, lighting techniques, and editing software to produce basic video footage. Create a script or storyboard to plan for engaging video content to reach a target audience. Describe video marketing strategies and best practices in video production. Apply digital storytelling and marketing strategies to integrate marketing video content in digital marketing campaigns. Explain the basic terms used in the video production industry. Evaluate measurement techniques to determine success of marketing video campaigns.
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