Program Outcomes
Apply various sales philosophies, strategic selling tactics, and relationship selling techniques for different organizations where you may be employed.
Identify differing customers’ communications styles for improved sales presentations and customer interactions.
Evaluate prospects, customers, competitors, and industry to increase product, service, and company knowledge for improved customer solutions and increased sales performance.
Create and conduct a sales presentation with a prospect using the steps in the sales process.
Utilize sales closing methods and identify customer post-sale follow-up to improve customer service through consultative sales and increase customer loyalty.
Awards
The Marketing program at DCTC is ranked #3 nationally on 20 Best Online Associate in Marketing Degree Programs by Best Marketing Degrees (BMD).
The Principles of Marketing course (MKTC 1000) has earned the Quality Matters (QM) Certification Mark following a rigorous review process.
Additional Information
Additional Information
Students need access to the internet and a computer that runs Windows 10 or newer, and is capable of recording audio and video. Depending on the setup, an external webcam may be required.
This is a suggested sample course sequence. Please contact your program advisor regarding your academic plans.
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