GRDT 2016 - Typography and Layout II
3 Credits
Prerequisites GRDT 1016 GRDT 1430
This course covers advanced typography and page layout skills. Students develop greater understanding of type as a key element of design. The course concentrates on designing with type, understanding the relationship between type families and type styles, selecting type for emotional impact, and using color and texture in type. Additional topics include font and image copyright requirements, and use of type and images for web and motion graphics. Students work toward creating effective marketingand advertising pieces through the practical application of typography and composition. The use of visual concepts is explored. Development and completion of a variety of assignments place emphasis on methods using page layout software.
Learning Outcomes
Evaluate and critique graphic design for solution effectiveness and quality. Use elements and principles of design to support design goals and message. Use Adobe InDesign and Illustrator to create advertising campaigns, editorial layouts, brand set, flyers and typefaces. Create portfolio quality layouts using the graphic design process to solve design problems. Use advanced typographic skills as design element to communicate information effectively.
|
